Glossary

Communication Analytics

Definition

The collection, analysis, and interpretation of quantitative signals about an organization's communication — volume, reach, engagement, clarity, drift, and downstream effect.

Why it matters

Analytics is the substrate on which communication intelligence is built. Without it, improvement is anecdotal.

Examples

  • Tracking message drift over time.
  • Measuring time-to-decision after executive updates.

Best practices

  • Measure effect, not activity.
  • Pair quantitative with qualitative.

Related concepts

FAQ

Is this the same as marketing analytics?

Overlapping but broader — includes internal communication too.