Communication Strategy

Definition

The deliberate plan that defines what an organization will communicate, to whom, through what channels, on what cadence, and to what end.

Why it matters

Without strategy, communication is reactive. Reactive communication is expensive, inconsistent, and rarely advances organizational goals.

Examples

• An annual communication plan tied to corporate priorities.
• A launch communication strategy for a new product.

Best practices

• Tie strategy to business outcomes.
• Define audiences explicitly.
• Review quarterly.

Related concepts

• glossary
  Message Architecture

FAQ