External Communication

Definition

Communication directed at parties outside the organization — customers, partners, regulators, media, the public.

Why it matters

External communication is the public face of the organization. It bears the highest reputation and regulatory risk.

Examples

• Press releases.
• Customer announcements.
• Regulatory filings.

Best practices

• Apply stricter governance than internal.
• Maintain a single source of truth.
• Anticipate scrutiny.

Related concepts

• glossary
  Stakeholder Communication

FAQ