FAQ
Lead with the decision, frame the choice (not the analysis), respect the skim-then-read pattern, and let every paragraph earn the next.
Senior readers triage on first contact: title, opening sentence, headings, bolded text. Writing that doesn't respect this pattern is invisible to them regardless of quality. Decision-oriented writing names the choice early, defines the relevant criteria, and structures the rest around helping the reader weigh those criteria. Analysis is a means; a choice is the end.