FAQ
A good communication strategy is tied to business outcomes, defines audiences explicitly, specifies message and channel, and is reviewed quarterly.
Without strategy, communication is reactive — and reactive communication is expensive, inconsistent, and rarely advances organizational goals. A communication strategy worth the name names the business outcomes communication is meant to support, identifies the audiences whose understanding or behavior needs to shift, specifies what each audience needs to hear and through what channel, and is revisited as conditions change. It is not a one-time artifact; it is a living plan.