FAQ

What makes internal communication effective?

Short answer

Effective internal communication defaults to writing, respects the reader's time, reinforces strategic messages rather than just repeating them, and treats clarity as a kindness.

Full answer

The organizations that move fastest tend to have three things in common about their internal communication. They default to writing — durable, searchable, scannable — and reserve meetings for actual discussion. They respect time, which means leading with the conclusion, structuring for scanning, and editing until the message is the shortest accurate version. And they reinforce strategic messages by adding new angles and applications, not by reissuing the same words.

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