Communication Operations

Definition

The discipline of running organizational communication as a managed function, with defined workflows, standards, tooling, metrics, and continuous improvement.

Why it matters

Communication is one of the few business functions still typically run as a craft rather than an operation. Treating it operationally produces dramatic quality and speed gains.

Examples

• A communications function with a published intake process and SLAs.
• A communications team with quality metrics on its work.

Best practices

• Define intake, workflow, and review explicitly.
• Measure effect, not activity.

Related concepts

• glossary
  Communication Workflow

FAQ