Glossary

Decision-Support Communication

Definition

Communication explicitly designed to help a defined audience make a defined decision — structured around the choice, the options, the criteria, and the recommendation.

Why it matters

Most business communication that fails fails because it is informational where it should have been decision-supporting.

Examples

  • A vendor selection memo.
  • A go/no-go briefing.
  • A strategic option paper.

Best practices

  • Lead with the decision.
  • Surface trade-offs, not just recommendations.

Related concepts

FAQ

Is every executive briefing decision-supporting?

It should be.