Executive Communication
Communicate a decision-requiring situation to a senior leader in two pages or less.
Any time you need an executive to decide something and want them to be prepared before the conversation.
Audience: C-level, VP, board members.
One sentence. What you are asking the leader to decide.
Your preferred option, with one-sentence justification.
Three to five sentences of background — only what's needed to evaluate the decision.
Two or three alternatives with trade-offs.
What could go wrong and what you're assuming.
What happens after the decision is made.
Decision Requested: Approve $250K Q3 budget reallocation from Marketing to Customer Success. Recommendation: Approve. CS expansion drove 60% of net new ARR last quarter; current staffing caps growth. Context: CS team is at 92% capacity. Marketing spend ROI has declined two quarters in a row...
Treat this template as a starting structure, not a script. Adapt the section order to match how your audience expects information — for example, lead with the recommendation for time-pressed executives, or with context when writing to less-familiar stakeholders. Replace placeholder language with specifics from your situation; substitute jargon with the vocabulary your reader actually uses; and shorten or expand sections based on the decision weight of the communication. The structure exists to ensure you have covered what matters, not to constrain how you communicate.
Open the Studio to draft, refine, and apply your brand voice on top of this structure.
Open Studio →